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A quick look at truck history and chrome accessories for trucks.

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Manufacturers and the public at large viewed trucks mostly as work vehicles until the 1990s when trucks gained in popularity for their style as well as their utility, greatly due to the introduction of the extended cab and influx of vehicles manufactured by multinationals. Truck owners began to seek products, such as chrome accessories, nerf bars, and tonneau covers to add pizzazz to their vehicles. The growing manufacture and development of shiny chrome accessories are providing an even greater avenue for expressing one’s personality through truck enhancement. As a result, truck manufacturers now design and build vehicles that allow easy installation of custom chrome accessories.
Following are some observations that reflect the history of trucks and, specifically, trucks as lifestyle vehicles, ultimately leading to the increasingly popular use of chrome accessories.

  • 1915: The Ford Model T pickup truck was manufactured.
  • 1933: The world renowned “Ram” symbol was created for use as the Dodge Ram hood ornament – the first chrome accessory?
  • 1970: Dodge produced the “lifestyle” pickup to answer the American trend for camping and travel.
  • 1973: Dodge introduced the enclosed Club Cab, which allowed drivers to place their valuables inside the truck, therefore protecting them from harm or theft.
  • 1981: The D50 mini-pickup was imported by Dodge from Japan.
  • 1986: Many pickup trucks were adorned with headlight bezels and upgraded grilles and bumpers, moving toward extended chrome accessory use.
  • 1987: General Motors introduced its first new models in years with the GMC Sierra and Chevrolet C/K Series pickup trucks. At that time, this number one automaker had not made changes to its full-size trucks for almost 15 years.
  • 1988: Detroit announced that manufacturers sold almost 16 million cars and light trucks in 1988.
  • 1995: The Ford F-Series acquired the title of “the world’s best-selling car or truck” in history, an accolade previously held by the VW Beetle.
  • 1996: Ford Division trucks outsold competitors by selling 2 million trucks in one year. The F-series by itself sold more than the total of all trucks in the U.S. (excluding including Toyota, Chevrolet, Dodge, and Pontiac-GMC).
  • 1999: A partnership of Harley-Davidson and Ford produced an all black, limited edition 2000 Harley-Davidson F-150 pickup truck featuring orange pinstripes and chrome accessories.
  • 1999: The combined sales of the Ford F-Series and Chevy Silverado pickup trucks totaled 1.5 million, more than the combined sales of the leading four passenger vehicles.
  • 2004: 91,845,327 vehicles were registered in the U.S. as pickup trucks and SUVs, and another 6,161,028 as truck combinations, more than 40% of all passenger vehicles. Sales of chrome accessories soar.
  • 2005: Truck demand skyrocketed by almost 37%. The industry reported an adjusted annual sales rate of 20.8 million units for July, which was the highest sales since a record 21.8 million rate in October 2001, the month after the 2001 terrorist attacks in the U.S.(when GM introduced zero % financing to spur the U.S. economy and the auto industry).
  • 2006: In May, Toyota alone experienced a gain of 6.6% in truck sales to 90,833 vehicles.



Truck Champ's Chrome Accessories Learning Center

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- What are Truck Champ’s chrome accessories made of?
- A quick look at truck history and chrome accessories for trucks.
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