Toyota Motor Corporation
In 1936, Toyota introduced its first passenger car - the Model AA - and held a competition for a new logo that would emphasize speed for the new product line. Out of 27,000 entries, the one selected changed the name to Toyota, from Toyoda (a family name). The new name sounded better, and it took eight brush strokes, a number associated with wealth and good fortune in Japan. Since that time, Toyota has grown into a large multinational corporation and has expanded to different worldwide markets and countries.
Toyota has factories all over the world, manufacturing or assembling vehicles for local markets. Plants are in Japan, India, Australia, Canada, Poland, Sri Lanka, Indonesia, South Africa, the United kingdom, Turkey, Columbia, the United States, Portugal, Brazil, France, Malaysia, Mexico, Egypt, Thailand, Vietnam, Russia, the Philippines, Venezuela, Pakistan, Argentina, and China.
Marketing is more important than ever now to Toyota, and they have always marketed their products well. Slogans are targeted at the ownership experience. Remember "Oh, what a feeling" around around 1978-1985? The ever popular "Who could ask for anything more" followed in 1986-1989. The slogan for 1990-1997 was "I love what you do for me, Toyota", followed by "Everyday" in 1997-2000, and "Get the feeling" in 2001-2004. Since 2004, the slogan has been "Moving Forward."
And TruckChamp® is moving forward along with Toyota. We have the parts and accessories for your early model Toyota, or the 2011 heading your way. Trust us for all your Toyota truck accessories.